​Sociality.io gathers data from a variety of sources to get a bigger picture: Social Media, News, Blogs and Web. Listening feature collects all public mentions of your brands’ keywords including Instagram, YouTube, and Twitter. As well as unofficial mentions of your brand in hashtags.

Twitter: Twitter keywords and hashtags

Instagram: Hashtag based

YouTube: Video titles and descriptions

Note that Facebook doesn’t provide public APIs to third party platforms 😔

Also you can track all news, blogs, forums - basically all web with your keywords. You can even listen your competitors' keywords to understand what their customers are talking about them.

Also, you can assign conversations to members of your team for effective collaboration.