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Auto-sentiment analysis: Overview and activation
Auto-sentiment analysis: Overview and activation
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Written by Support
Updated over a month ago

At Sociality.io, we leverage Google’s advanced AI model, Gemini, for our sentiment analysis. Gemini utilizes cutting-edge machine learning techniques to understand the context and nuances of text, enabling us to extract valuable insights about people, places, and events. This powerful tool enhances our ability to analyze and interpret data effectively. For more information visit: Google Gemini

What is auto sentiment analysis and why is it essential?

Auto sentiment analysis is essential for effective social listening. It not only analyzes mentions but also evaluates conversations and engagement within your inbox. So, what does this mean for you? Simply put, if you're looking to identify and address ‘negative’ comments, direct messages, or mentions, Sociality.io's auto-sentiment analysis makes it easy. This feature also applies to ‘positive’ and ‘neutral’ sentiments, allowing you to recognize and thank those who share positive feedback about your brand. By leveraging these insights, you can foster stronger relationships with your audience and enhance your brand's reputation.

How to enable automatic sentiment analysis?

  1. Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen.

  2. From the left menu, click on 'Sentiment preferences.' Then, enable the options for ‘AI analyzer for Listen’ and ‘AI analyzer for Engage.’

AI analyzer for Listen

The Listen module is a powerful social listening tool that enables you to monitor conversations about your brands across various platforms. With the AI analyzer, you can automatically identify sentiment in real time, helping you understand public perception and quickly address any negative feedback or capitalize on positive mentions. This insight allows brands to stay ahead of trends and maintain a proactive approach to their online presence.

AI analyzer for Engage

The Engage module empowers you to connect meaningfully with your audience online. The AI analyzer analyzes sentiment in conversations, allowing brands to tailor their responses effectively. This feature helps you identify opportunities for engagement, recognize positive interactions, and respond to concerns promptly, ultimately fostering stronger relationships with your audience and enhancing brand loyalty.

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