At Sociality.io, we are using Google's AI & Machine learning product called Natural Language API. It uses machine learning to reveal the structure and meaning of the text and enables you to extract information about people, places, and events. You can find more information about the API here: https://cloud.google.com/natural-language/
Auto sentiment analysis is essential for Listening mentions. Moreover, it analyzes conversations and engagement in your inbox. What does it mean exactly? Well, simply speaking. If you want to discover "negative" comments, direct messages, or mentions and address them personally, Sociality.io's auto-sentiment analysis helps you to do that. The same goes for "positive" and "neutral" sentiments. You can reward or thank positive information spreaders for your brand.
How to enable Automatic Sentiment Analysis?
Step 1:
Click on “Settings” and then it will directly navigate you to the "Brands" section on the following screen.
After seeing "Brands" a new window with a profile overview shows you detailed information about your profile: number of users, monthly mentions, competitor profiles, etc.
Step 2:
Click on the "Edit" icon at the top corner of your brand.
Step 3:
Tick "Auto Sentiment Analysis"
Step 4:
Save!