Yes! Changing the target audience is a common practice and often a new segment lives in the other geographical location. Thus, the timezone for your profile, competitors and listening topics changes accordingly.
What happens if you decide to keep the wrong timezone? Well… For example, your content is going to be scheduled for less active hours, which negatively affects engagement rates and sales.
Changing the timezone takes less than a few minutes. Let’s show you how!
In your profile find “Listening”.
To change timezone of topic click on the “Edit” icon.
Find “Timezone” & choose a new one. Then save!