Social listening is actively gathering social data and clustering it into the industry, brand, and competitor insights. To transform brand mentions into business insights and intelligently evaluate brand health by really knowing what people are saying online, let's get started with creating listening topics ✨

Here are the steps to follow while creating listening topics:

Step 1: Click on “Settings” and then it will directly navigate you to the "Brands" section on the following screen.

Step 2: On the appearing screen, go to the "Listening" tab.

Step 3: Click on "+ Add New Topic.”

You can create a simple topic with one keyword. Alternatively, enables you to dig deeper into details and use the Listening feature to achieve the best possible results. The more comprehensive and detailed a topic is, the likelier it will show you results that will help you to reach your marketing goals.

How can I optimize my results?

This is the page we will be going through ⤵️

Alongside the explanation of each filter option, we'll provide examples from Starbucks company.

OR: All the keywords you include will be mentioned separately.

Keywords: Starbucks, Pumpkin spice latte.

The system will monitor all keywords with Starbucks and pumpkin spice lattes separately. So, it will show you two tweets. One that mentions Starbucks, another one about Pumpkin spice latte.

AND: All the keywords you include will be mentioned together in one tweet.

Keywords: Starbucks, Pumpkin spice latte.

The system will monitor the tweets that combine Starbucks and Pumpkin spice latte keywords together in one tweet.

EXCLUDE: Mentions that include the keyword will not be monitored.

For example, during the PSL season majority of people talk about it. However, these conversations can easily be filtered by "excluding" the pumpkin spice latte keyword from monitoring.

ON HOLD AT: Mentions will not be monitored after the selected day.

SOURCES: You can filter your sources by Twitter, Instagram, and the Web.

LANGUAGE: English, German, Korean, French, Azerbaijani, Turkish... Do you need another language? Just let us know!

TIMEZONE: Select the timezone for a new topic, and your reports will be shown in your timezone.

Additional Filters:

  1. Include retweets: You can include retweets, and for example, if there's a tweet with your keyword in it and it has ten retweets. If you enable this option, you will see every single retweet separately. This can consume your monthly mentions limit.

  2. Do not include my tweets: With this option, you can exclude your own Twitter account's tweets.

  3. Search on Location: Filter public tweets with location information. (Available for Twitter only.) For local businesses, this feature is exceptionally helpful as it will show mentions and conversations about your business in your local area.

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