Social listening is actively gathering social data and clustering it into valuable insights related to the industry, brand, and competitors. By transforming brand mentions into actionable business insights and gaining a comprehensive understanding of online conversations, we can intelligently evaluate brand health. To begin harnessing the power of social listening, let's create listening topics and unlock a world of valuable information.
Here are the steps to follow when creating listening topics:
Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen.
From the left menu, navigate to 'Listening topics.' Then, click on ‘Add topic’ to continue.
On the pop-up, enter the details for your listening setup, including the topic name, sources, language, timezone, keywords, and other preferences.
To optimize your listening results:
Name: Give your listening topic a clear name for easy reference.
Sources: Choose the platforms you want to monitor, including social media and all around the web, for targeted insights.
Language: Pick your preferred language for reports. Need another language? Just let us know!
Timezone: Set your timezone, so all reports are aligned with your local time.
Keywords: Enter specific keywords to track mentions that matter most to your brand.
Additional Filters:
Exclude: List keywords to exclude mentions you don’t want to be monitored.
Here's a quick guide to using ‘Keywords’ and ‘Exclusions’ effectively ⤵️Imagine you’re managing social listening for a sustainable fashion brand called EcoWear. EcoWear is known for its eco-friendly clothing line and wants to monitor conversations around sustainability, fashion trends, and their brand reputation on social media.
Choosing Keywords
You set up keywords to focus on specific topics relevant to EcoWear. You start by including keywords like:
EcoWear (brand name)
sustainable fashion
eco-friendly clothes
Hashtags like #SustainableFashion and #EcoWear
This helps the tool collect and monitor these terms, so you can analyze what’s being said and respond if needed.
Excluding Keywords
While EcoWear wants to track sustainability, they don’t need unrelated content cluttering up the feed. For example, the brand doesn’t want mentions related to:
DIY (often unrelated to clothing in this context)
homemade fashion
Competitor names, like EcoThreads or GreenWear
By adding these to the exclude keywords section, you’re able to filter out content that isn’t relevant, focusing only on meaningful insights.
Click on ‘Create topic’ and you are all set!
