To create a listening topic follow the steps: 

Step 1: Go to your profile

Step 2: Find "Listening" tab

Step 3: Click on "Add New Topic"

You can create a simple topic with one keyword. Alternatively, enables you to dig deeper into details and use the Listening feature to achieve the best possible results. The more comprehensive and detailed a topic is, the likelier it will show you results that will help you to reach your marketing goals.

How can I optimize my results?

Alongside the explanation of each filter option, we'll provide examples for a Starbucks company.

OR: All the keywords you include will be mentioned separately.

Keywords: Starbucks, Pumpkin spice latte. 

The system will monitor all keywords with Starbucks and pumpkin spice latte separately. So, it will show you 2 tweets. One that mentions Starbucks, another one about Pumpkin spice latte.

AND: The keyword you specify in the "OR" section will be mentioned along with the keywords you have specified in the "AND" section.

The system will show you tweets that combine Starbucks and Pumpkin spice latte keywords together in one tweet. 

EXCLUDE: Mentions that include the keyword will not be monitored. 

For example, during the PSL season majority of people talk about it. However, these conversations can easily be filtered with "excluding" pumpkin spice latte keyword from monitoring. 

ON HOLD AT: Mentions will not be monitored after selected day. 

SOURCES: You can filter your sources by Twitter, Instagram, YouTube and Web.

LANGUAGE: English, German, Korean, French, Azerbaijani, Turkish... Do you need another language? Just let us know!

TIMEZONE: Select timezone for a new topic and your reports will be shown in your timezone.

Additional Filters:

  1. Include retweets: You can include retweets and for example, if there's a tweet with your keyword in it and it has 10 retweets. If you enable this option, you will see every single retweet seperately. This can be consume your monthly mentions limit.

  2. Do not include my tweets: Exclude You can exclude your own Twitter account's tweets

  3. Search on Location: Filter public tweets with location information. (Available for Twitter only.) For local businesses, this feature is exceptionally helpful. As it will show mentions and conversations about your business in your local area.

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