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Competitor Analysis
Introduction: Competitor Analysis 101
Introduction: Competitor Analysis 101
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Written by Support
Updated over a week ago

Welcome to Sociality.io Competitor Analysis 101 — where competitors’ data becomes your advantage. In this article, we will dive deep into the Sociality.io Competitor Analysis module and provide some answers to any questions you may have. 🤗

Meet Sociality.io Competitor Analysis Module

Sociality.io Competitor Analysis can provide valuable insights that can help you optimize your social media strategy, outperform your competitors, and grow your brand on social media. 🚀

Using the Sociality.io Competitor Analysis tool can provide several benefits to businesses looking to improve their social media strategy:

  • Save time ⏰: Automating the process of collecting and analyzing your competitors’ data allows you to focus on more strategic tasks.

  • Get a comprehensive view 💡: Sociality.io provides a comprehensive view of your competitors' social media strategies, including their content, engagement, and more.

  • Identify trends 🔥: You can use our solution to identify trends in your industry, including the types of content that perform well and the strategies that lead to high engagement.

  • Make data-driven decisions 📊: Social media competitor analysis provides valuable data that you can use to make informed decisions about your social media strategy.


A - Z guide for Competitor Analysis Module

1) Which platforms do we support in the Competitor Analysis module?

The Sociality.io Competitor Analysis module supports social networks like Facebook, Instagram, YouTube, and Twitter. Enjoy our all-in-one platform to orchestrate competitors’ social media performance metrics, content strategy, and advertising campaigns.

In case you want to learn more ⤵️


2) Where to find the module inside the tool?

So simple! Here we summarized in 2 steps for you:

  1. Login to Sociality.io, and you will reach the dashboard. Select a brand you want to see the details.

  2. There you see the Competitor Analysis module under the name of “Competitors!


3) How to create a competitor analysis report with Sociality.io?

  1. Simply go to the Competitors module.

  2. To create your competitors’ social media reports, first, select the social media platform you want to see in your report.

  3. Then, select the competitors you want to analyze their content, audience, engagement, and overall performance. Note that you can select max. 15 pages at the same time! 🙏

  4. Then define the date range for your report.

  5. Click “Create” to generate the report that you want to see, and in seconds, you will reach out your data!

3A) How to select pages?

With Sociality.io, you can track and analyze your competitors’ performance on four platforms: Facebook, Instagram, Twitter, and YouTube. First, you need to select the social media platform out of 4 options and then continue with the competitor page selection.

Not seeing any competitors’ pages in Sociality.io?

Don't worry if you have added your brand but have not seen any competitors in Sociality.io. You can easily add them by using the following steps. 🤗

  1. Click on “Settings” and then it will directly navigate you to the "Brands" section on the following screen.

  2. After clicking on "Brands," a new window with a profile overview shows you detailed information about your profile. Go to the “Competitor Analysis” section.

  3. Click on "Add New Competitor Profile” to continue.

  4. Choose a platform on which you want to add your competitor profile. Then click “Go”.

  5. After you complete Step 4, you will see the add/edit screen for your competitor profile details. You can customize competitor pages by assigning a color and defining the timezone. Then click “Save”.

  6. In the final step, you will be redirected to the Competitor Analysis menu, where you can see all the details of your competitor pages.

3B) Have problems while selecting dates?

While selecting the date range, sometimes you may see strikethrough numbers in your calendar, which means you can’t go back to that time period for your competitors’ reports. The reason is so simple, the data retention period that your plan has!

Let’s zoom in on the data retention and make it more clear for you to understand 🤗

3C) A quick look: Data retention

Data retention is the process of keeping valuable information safe and easily accessible for a set period of time. 📅

By having the right data retention plan, you can:

  • Access info easily when you need it 🔍

  • Make informed decisions 🤔

  • Track your progress 📈

Sociality.io has three different data retention periods based on three different pricing plans:

  • Pro: 7 months of data retention

  • Business: 13 months of data retention

  • Enterprise: 25 months of data retention

Unlock the full potential of your data with Sociality.io by choosing from three flexible pricing plans, each designed to meet your specific needs when deciding how long you keep your valuable information.


4) How to export reports?

  1. Navigate to the Competitors module.

  2. To create your competitors’ social media reports, select the social media platform you want to see in your report. Then, select the competitors you want to analyze their content, audience, engagement, and overall performance.

  3. Then define the date range for your report.

  4. Click “Create” to generate the reports that you want to schedule.

  5. When your report is generated, click the “XLS” or “PPT” icon to export your report.

  6. Define the report export details in the appearing screen. Then, click “Send.” Your reports will be automatically exported and delivered based on your specified criteria.

    • Select the report format

    • Define the chart style out of daily, weekly, or monthly

    • Add emails you want to deliver reports

    • Add notes, if you have any (optional)

  7. That’s it! We will deliver your report in a few seconds right into your inbox. 🤗


5) How to automate reports with Sociality.io?

The Sociality.io Competitors module enables you to create automatic reports on a daily, weekly, monthly, and quarterly basis. Everything you need to make sharp decisions right in your inbox!

How to create automatic reports?

  1. Navigate to the Competitors module.

  2. To create your competitors’ social media reports, first, select the social media platform you want to see in your report. Then, select the competitors you want to analyze their content, audience, engagement, and overall performance. Note that you can select max. 15 pages at the same time! 🙏

  3. Then define the date range for your report.

  4. Click “Create” to generate the reports that you want to schedule.

  5. When your report is generated, click the “Schedule” icon to create an automatic report.

  6. Define the auto report details in the appearing screen. Then, click “Send.” Your reports will be automatically generated and delivered based on your specified criteria.

    • Select the report format

    • Define the frequency

    • Add emails you want to deliver reports

  7. Here you go! Your report is scheduled 🤩 Here you see the pop-up that appears to share some details with you.

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