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All CollectionsBenchmarking your competitorsGetting started with the Competitors module
How to add a competitor?
How to add a competitor?
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Written by Support
Updated over a month ago

Social media competitor analysis is an invaluable automated process that equips teams with up-to-date data, enabling them to establish accurate benchmarks and strategically align their social media strategy with their business goals. 🎯

To effectively orchestrate competitors' social media performance metrics, content strategy, and advertising campaigns, Sociality.io provides comprehensive reports. To unlock this powerful feature, simply add your competitors' social media accounts to your Sociality.io dashboard. ✹

Here are the steps you should follow —

  1. Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen.

  2. From the left menu, click on 'Competitors.' Then, click on ‘Add competitor’ to continue.

  3. Select a platform to add a competitor - Facebook, Instagram Business, or YouTube. On this screen, you can also view pages awaiting connection, previously connected pages, page limit, and change limit.

  4. Once you've selected a platform, enter competitor URLs or usernames, and click '+ Add.' You can add multiple competitors at once (plan limits apply). When you've finished adding competitors, click on the ‘Continue’ button.

  5. Congratulations! đŸ„ł You’ve successfully queued your competitor pages. In the ‘Pages awaiting connection’ part, you can see the number of pages awaiting connection and your remaining competitor page limit.

  6. Click 'Connect competitors' to finalize adding your competitor pages and begin tracking!
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    ​Note: You can analyze competitor profiles within 45 minutes after adding them.

Troubleshoot for adding competitor pages

Sociality.io simplifies competitor monitoring by ensuring accurate analysis through proper identification, privacy settings, and business account tracking.

  • Entering URLs and usernames correctly

Ensure you've entered the correct URLs or usernames for your competitors in Sociality.io. Double-check spelling and case sensitivity to avoid tracking the wrong accounts.

  • Tracking public accounts only

Sociality.io can only track data from public or business accounts. If competitor pages are private, data won't be accessible. Regularly check privacy settings to ensure ongoing access.

  • Analyze business profiles for insights

Competitor analysis is limited to tracking business profiles only. Adding personal accounts won’t work—ensure you include verified business accounts for accurate and actionable insights.

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