Welcome to Sociality.io Analytics 101 — where social media reports provide actual insights. In this article, we will dive deep into the Sociality.io Analytics module and provide some answers to any questions you may have. 🤗
Meet Sociality.io Analytics Module
We are providing the most comprehensive and detailed social media analytics reports because we know that social media reports are essential to:
track and analyze social media performance 🔍
identify trends and patterns in social media activity 📊
measure ROI of social media efforts and 📈
gain insights for customer and market research💡
With Sociality.io Analytics Module, all those actions are possible! Sociality.io consolidates all of your data into one convenient dashboard, providing you with a comprehensive overview of your social media efforts. This not only saves you time but also gives you the ability to compare and contrast your performance across different platforms. ✨
A - Z guide for Analytics Module
1) Which platforms do we support in the Analytics module?
Sociality.io supports different social networks such as Facebook, Instagram, TikTok, YouTube, and LinkedIn. Enjoy our all-in-one platform to manage your social profiles with ease!
In case you want to learn more ⤵️
▫️ Which platforms do you support? (includes all modules)
2) Where to find the module inside the tool?
So simple! Here we summarized in 2 steps for you:
Login to Sociality.io, and you will reach the dashboard. Select a brand you want to see the details.
There you see the Analytics module!
3) How to create social media reports with Sociality.io?
Simply go to the Analytics module.
To create your social media reports, first, select the social media platform you want to see in your report.
Then define the date range for your report.
Click “Apply” to generate the report that you want to see, and in seconds, you will reach out your data!
3A) How to select pages?
So, whether you're looking to increase your reach, engagement, or conversions, Sociality.io has got you covered 😎 With our support for multiple social networks, you can take your social media efforts to the next level with ease for Facebook, Instagram, TikTok, YouTube, and LinkedIn 🚀
Didn’t you add any pages? Here is how to add some.
Connect to at least one social media brand to get started with Sociality.io and our Analytics module. Then, you should connect your pages to our solution to get the most out of your reports. Here we have created an ultimate and step-by-step guide on “How to connect your pages?”
3B) Have problems while selecting dates?
While selecting the date range, sometimes you may see strikethrough numbers in your calendar, which means you can’t go back to that time period for your social media reports. The reason is so simple, the data retention period that your plan has!
Let’s zoom in on the data retention and make it more clear for you to understand 🤗
3C) A quick look: Data retention
Data retention is the process of keeping valuable information safe and easily accessible for a set period of time. 📅
By having the right data retention plan, you can:
Access info easily when you need it 🔍
Make informed decisions 🤔
Track your progress 📈
Sociality.io has three different data retention periods based on three different pricing plans:
Pro: 7 months of data retention
Business: 13 months of data retention
Enterprise: 25 months of data retention
Unlock the full potential of your data with Sociality.io by choosing from three flexible pricing plans, each designed to meet your specific needs when deciding how long you keep your valuable information.
Deep dive: Analytics module features explained 🤩
4) How to use the “Views” feature
Sociality.io aims to make social reporting easier for you to find meaning in data scattered across all your social media channels. With that mindset, we built the “Views” feature in social media reports in our Analytics module. This new feature allows you to narrow down the metrics and focus on the data that is most important to you.
The “Views” feature simply lets you:
easily create views containing only the metrics you prefer,
customize your social media reports,
export what exactly you want to see and track in your social media analytics reports,
save time by only focusing on the data that is important to you.
In case you want to create your own Views on your reports, here is how in a nutshell ⤵️
Simply go to the Analytics module.
Click the “Views” menu on the header.
Click “Create new view”
Select the insights and data you want to evaluate. Choose only the metrics that are relevant to you.
Voila! You are done! (Yes, it is that simple 😌)
Use case inspirations for the “Views” feature ✨
To benefit from this new feature on the Sociality.io Analytics module, here are some strategies that may inspire you:
Select “Summary cards” - Focus on the overall performance of your social media management. Compare the platform-based metrics with previous periods defined by you and see how you were doing compared to the current situation.
Select “Post cards” under the Posts section - Take a closer look at your content and compare the performances of each individual post. This way, you can define your future content strategy based on the data you see in one dashboard.
Select “Audience insights” section - Get a closer focused view of your audience. Understand your audience’s demographics, see the follower growth, define the best time to post based on the “User activities” graph, and gain many more insights.
Select “Reels insights” - Improve your Reels content strategy using content-related graphics. You can see exactly how your users interact with the Reels, which can help you improve it and come up with new ideas for future content.
5) How to export reports?
If you are looking to make the most of your social media strategies, look no further than social media report exports! Easily extract data from your social media accounts, analyze your performance, and track key metrics such as engagement rates, reach, and audience demographics with Sociality.io.
This information can then be used to optimize your content, target your ideal audience, and measure the success of your campaigns. Additionally, report exports can be easily shared with stakeholders, giving them a clear understanding of your social media performance.
Here is how to export social media reports with easy via Sociality.io:
Navigate to the Analytics module.
First thing first: create your social media report! To create your social media reports, first, select the social media platform and then define the data range you want to see in your report.
Click “Apply” to generate the report that you want to see.
When your report is generated, click the “Export” icon to create an automatic report.
Define the report export details in the appearing screen. Then, click “Send.” Your reports will be automatically exported and delivered based on your specified criteria.
Select the report format
Define the chart style out of daily, weekly, or monthly
Add emails you want to deliver reports
Add notes, if you have any (optional)
Here you go! Your report will be exported in seconds 🤩
6) How to automate reports with Sociality.io?
Sociality.io Analytics feature enables you to create automatic reports on a daily, weekly, monthly, and quarterly basis. Everything you need to make sharp decisions right in your inbox!
How to create automatic reports?
Navigate to the Analytics module.
To create your social media reports, first select the social media platform and then define the data range you want to see in your report.
Click “Apply” to generate the reports that you want to schedule.
When your report is generated, click the “Schedule” icon to create an automatic report.
Define the auto report details in the appearing screen. Then, click “Schedule.” Your reports will be automatically generated and delivered based on your specified criteria.
Select the report format
Define the frequency
Add emails you want to deliver reports
Here you go! Your report is scheduled 🤩
7) How to use the “Comparison” feature
The Comparison feature on social media reports allows marketers to effectively analyze and compare different aspects of their social media campaigns and use the insights to optimize their strategies, identify the best-performing platforms and campaigns, and make data-driven decisions. By comparing the performance of their campaigns over time, marketers can see how their strategies have evolved and what changes have led to improvements or declines in performance.
The “Comparison” feature simply lets you:
Compare campaign performance over time.
Identify patterns and trends in data.
Compare across platforms, campaigns, and periods.
Track progress and evolution of strategies.
Benchmark against industry standards.
All you need to do is activate this “Comparison” button and select the data range you want to compare the data on your Summary card, such as:
Followers
Posts
Page reach
ER per post and more!
